Cambridge college New Hall is renaming itself after a generous benefactor - but is this really sensible?
Marketing & Sales
02-Jul-08
How to generate good marketing buzz
Thought mosquitoes were only good for ruining holidays? Turns out they're also a valuable sales tool...
01-Jul-08
I'm a big fan of eBay - but it can't keep sticking its head in the sand over counterfeit goods.
26-Jun-08
The brewer is launching a low-alcohol version of Stella Artois. Can it shake off the 'wife-beater' tag?
24-Jun-08
There are clearly some taboos left in advertising, judging by the response to the latest Heinz ad...
23-Jun-08
The annual Wimbledon tennis tournament is a big money spinner - and not just for the All England Club...
The best of this week's business news: Square Mile squeals, high street howls and boardroom bawlers...












